Information and communication technologies, like Wireless Sensor Network (WSN), allow to imagine new objects. Objects whose material could be composed of micro-elements able of data sensing, storing, processing, and communicating. Communicating Materials (CM) is a new paradigm inspired by Intelligent Product concept. This paper presents a recursive Multi-Agent Framework proposed for handling composition of Communicating Materials, which is an application of the Janus Effect. The proposed framework, still in development, is illustrated on the McBIM project, consisting in designing a communicating concrete and digital services that can be used by Building Information Modelling (BIM) applications throughout its lifecycle. MAS principles are demonstrated on this construction industry project to control WSN energy and to illustrate CM aggregation ability.